Goodo Studios × HQ
At Goodo Studios, every prompt lived in one giant doc. HQ turned it into a system that compounds.
Goodo Studios crafts the content that shapes how brands are seen, with human craft at the center of everything it makes. But its AI life was one big table of prompts everyone copy-pasted from. Then the studio moved into HQ, and the repetition stopped compounding while the knowledge started to.
Industry
Creative studio
On HQ
Whole studio · isolated per-brand workspaces
Before HQ
One doc of prompts, copy-pasted by hand
01 · The challenge
Find. Download. Paste. Repeat.
Before HQ, all of Goodo Studios’ prompts and content lived in a doc: one big table of prompts and files. Every time someone needed one, they found it, downloaded it, and pasted it into a chat. Again. And again.
The team had plenty of AI projects spun up, but sharing any of it was painful, and onboarding was the worst of it: every new person rebuilt their entire setup from scratch before they could start. Nothing was shared, so nothing carried over.
Founder and CEO Matthew Gattozzi’s summary of the era: lots of AI activity, none of it compounding.
“Centralize your documents and how your team uses AI, even when no two roles use it the same way. The moment you get it all organized in one safe place is the moment your AI usage actually starts to grow and compound.”
Matthew Gattozzi · Founder & CEO, Goodo Studios
02 · The shift
One place, inside the tools they love.
The turning point was realizing the studio could have all of this without leaving the tools the team already loved, like Claude. HQ became the centralized layer underneath, and the team stopped repeating itself.
- 01
Workers own the workflows.
Instead of everyone running the same eighteen prompts in parallel, one person sets up the loop once and hands it to a worker. The whole team offloads that work permanently.
- 02
Meetings become decisions on their own.
Calls are captured and turned into decisions and next steps automatically, so follow-through stopped depending on whoever took notes.
- 03
Every brand in its own lane.
Each client brand keeps its own isolated context inside HQ, so nothing bleeds between accounts, and every brand's voice, data, and history stays exactly where it belongs.
- 04
Sessions that pick up where they left off.
Work resumes right where the last session ended, on any machine, for anyone. Progress and learnings carry forward instead of evaporating.
- 05
Claude Code, without the fear.
In Matthew's words, he used to be afraid of Claude Code: where to store things, how to set it up. One centralized place removed the fear, and now the team's technical people are having genuine fun with it.
03 · The results
Creatives who build.
The biggest change surprised everyone: nontechnical creatives are now building and using code. They’ve made small tools that surface the studio’s creative data, insight that directly shapes what the team decides to make and how. That used to be out of reach for a creative team without engineers. It’s cutting software costs too, because the internal tools they used to pay for, they now build.
Onboarding flipped from the worst part to a superpower. New team members inherit the whole system on day one: no rebuilding a setup, no hunting for the right prompt, at full output almost immediately. And with workers carrying the repetitive load, people spend their time on the parts that actually need them.
Matthew is deliberate about where this goes: the point isn’t to ship everything off to a model. It’s to compress the repetitive work so the team has more space for real creative craft and genuine presence with clients, taking on more ambitious work and more brands without losing either.
Compress the repetitive. Protect the craft.